Friday, February 01, 2008

The Red Kool Aid

The Red Kool Aid goes big.....goes Super green.
Trek Teams up with AMP to Help Power Super Bowl XLII
(Waterloo, WI) – Trek Bicycle today announced it has teamed up with Mountain Dew AMP Energy to power the AMP Human Energy Event at Super Bowl XLII in Glendale, AZ. Using 42 Trek 7200 hybrid bikes connected to rear wheel generators, AMP athletes will turn pedal power into electrical power, generating enough electricity to power the entire promotional booth. The Trek-powered generators will also return enough electricity to the Phoenix power grid to offset all of the energy used during the first half hour of Fox’s official Super Bowl XLII broadcast, making it the first energy-neutral broadcast in Super Bowl history.


Tom Boonen said...

What shift are you taking??

l-armstrong said...

i'm riding my bike as we speak to glendale and then i'm riding all 42bikes at the same time

D A N O said...
This comment has been removed by the author.
Tom Boonen said...

With those skinny legs?

You need guns like mine to do a job like that!

Kim said...

Please note that the Pedal-A-Watt Bicycle Generator stand was the product used with the Trek bicycles. The Pedal-A-Watt is featured at